Doing Democracy: The MAP Model for Organizing Social Movements

by BillMoyer, with JoAnn McAllister, Mary Lou Finley and Steven Soifer

(New Society Publishers, 2001).

Doing Democracy presents the Movement Action Plan (MAP), Bill Moyer's practical strategic model that describes how social movements work. The book presents a general theory of how social movements work, including sections on democracy, power, powerholder strategy and movement strategy; describes the four roles that activists need to play effectively (compared to ineffectively) and explains in detail the eight stages of the road to success along which activists need to guide their social movement. It also compares MAP to nine popular models of social movements that are taught at universities, applies MAP to five social movements (civil rights, anti nuclear energy, gay and lesbian, breast cancer and anti-corporate globalization movements) and concludes with a chapter on the future strategy of activism.

Bill Moyer was an organizer, writer, educator and trainer in nonviolent social movements in a dozen countries for forty years. He was staff for Dr. Martin Luther King, the American Friends Service Committee and the Movement For A New Society. He was the Executive Director of the Social Movement Empowerment Project in San Francisco.
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